This privacy policy has been compiled to help those concerned with how their Personally Identifiable Information (PII) is being used online. PII, as defined under HK law and information security guidelines, refers to information that can be used, alone or with other data, to identify, contact, or locate a specific person, or to identify an individual in a particular context. Please read our privacy policy carefully to understand how we collect, use, protect, or otherwise handle your PII in connection with our website.


What personal information do we collect from visitors to our website?


When ordering or registering on our site, you may be asked to provide your name, email address, mailing address, phone number, credit card information, or other details to improve your experience.


When do we collect information?


We collect information when you place an order or enter details on our site.


How do we use your information?


We may use the information we collect from you when you register, make a purchase, sign up for our newsletter, respond to surveys, browse the website, or use specific site features in the following ways:

- To allow Modaaisle to better respond to your customer service requests.

- To administer a contest, promotion, survey, or other site feature.

- To quickly process your transactions.

- To send periodic emails regarding your order or other products and services.


How do we protect visitor information?


Our website is regularly scanned for security vulnerabilities to make your visit as safe as possible. Your personal information is stored behind secured networks and is accessible only by authorized personnel with special access rights who are required to keep the information confidential. Additionally, any sensitive/credit information you provide is encrypted using Secure Socket Layer (SSL) technology. We implement various security measures when users place an order or enter, submit, or access their information to maintain its safety.


All transactions are processed through a gateway provider and are not stored or processed on our servers.


Do we use cookies?


Yes. We use cookies, a form of technology that stores data on your computer through your browser. Cookies help us understand user behavior and preferences to improve our website. You can modify your browser settings to prevent cookie use, but doing so may cause certain website features or services to function improperly. Cookies allow us to:

- Remember and process items in your shopping cart.

- Understand and save user preferences for future visits.

- Track advertisements.

- Compile aggregate data on site traffic and interactions to improve future experiences. We may also use trusted third-party services that track this information on our behalf.


If you disable cookies, some features will be limited. However, you can still place orders.


Third-Party Disclosure


We do not sell, trade, or transfer your PII to outside parties unless we provide you with advance notice. This does not include website hosting partners and other parties who assist in operating our website, conducting business, or servicing you, as long as they agree to keep the information confidential. We may also release your information if necessary to comply with the law, enforce our site policies, or protect the rights, property, or safety of ourselves or others.


Non-personally identifiable visitor information may be provided to third parties for marketing, advertising, or other uses.


Third-Party Links


We do not include or offer third-party products or services on our website.


Google


We use Google AdSense advertising on our website. Google, as a third-party vendor, uses cookies to serve ads. The DART cookie enables Google to serve ads to users based on their visits to our site and other websites. Users can opt out of the DART cookie by visiting Google's ad and content network privacy policy.


We have implemented:

- Google Display Network Impression Reporting

- Demographics and Interests Reporting


We and third-party vendors, such as Google, use first-party cookies (like Google Analytics) and third-party cookies (like the DoubleClick cookie) together to compile data on user interactions with ad impressions and other ad service functions related to our website.


Opting Out:


Users can set their Google ad preferences using the Google Ad Settings page, or opt out by visiting the Network Advertising Initiative opt-out page or the Google Analytics Opt-Out Browser add-on.


Do Not Track Signals


We honor Do Not Track (DNT) signals and do not plant cookies, or use advertising when a DNT browser mechanism is in place.


Third-Party Behavioral Tracking


We allow third-party behavioral tracking.


Fair Information Practices


The Fair Information Practices Principles form the backbone of privacy law in the HK. To comply with these principles, in the event of a data breach, we will notify users:

- Via email within 1 business day

- Via in-site notification within 7 business days


We also support the individual redress principle, ensuring individuals have enforceable rights against data collectors and processors who do not comply with the law.


Unsubscribing


If you wish to unsubscribe from future emails, please contact us via email at support@modaaisle.shop.